The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.
This is what wikipedia says about it. My personal opinion is that the McDonald brothers started their bussiness for branding the american life. Fast-food is a trademark since the '20s even though it wans't marked as "fast-food" immediatly. So i think that the Mcdonald brothers tried their luck in this new opened bussiness with their service system and they did it. Although the franchize became worldwide because of the initiative of Ray Kroc.
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